The 2025 AVN “O” Awards — the adult entertainment world’s premier recognition of pleasure products and retail innovation — once again showcased the cutting edge of sexual wellness and novelty merchandise. Part of the annual AVN Show at Virgin Hotels Las Vegas, the Adult Novelty Expo (ANE) “0” Awards were presented January 22. These awards spotlighted the hottest products and companies driving the industry forward.
Top Winners & Standout Products
Here’s a snapshot of the 2025 “O” Award winners that had the crowd buzzing:
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🏆 Outstanding Accessory Product/Line: Cruiser Bag — Motorbunny
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🏆 Outstanding App-Controlled Product: Inya Grinder Pad — NS Novelties
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♻️ Outstanding Eco-Friendly Product: Petit Plum — Tenga/Iroha
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💪 Outstanding Gender-Inclusive Product: Unicorn Strap On — XR Brands
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🌟 Outstanding New Product: Jaguar — Maia Toys
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🤖 Outstanding Powered Product: Spot — Kiiroo
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📦 Outstanding Packaging: Gizi — Snail Vibe
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🏭 Best Pleasure Product Manufacturer – Large: Fleshlight
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🏭 Best Pleasure Product Manufacturer – Medium: Aneros
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🏭 Best Pleasure Product Manufacturer – Small: Our Erotic Journey
These awards exemplify how diverse and inventive the pleasure products space has become — with categories celebrating everything from inclusive designs to advanced app connections. Consumers and retailers alike look to these winners as trendsetters for the year ahead.
What This Means for Vegas
For the Vegas community, the “O” Awards bring business for retailers and novelty shops, fuel buzz among expo visitors, and create exciting partnership opportunities for hospitality and nightlife venues during AVN week.
Looking forward to 2026, products honored last year will continue to shape conversations and draw both fans and industry buyers to Vegas in January 2026.